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进博倒计时50天,德国拜尔斯道夫集团携创新成果与全新品牌重磅亮相,引领护肤新时代

ID: 144
description:
上海2024年9月15日 /美通社/ -- 作为推动高质量发展、加快高水平对外开放的关键平台,第七届中国国际进口博览会将于11月5日至10日在上海如期举办。源自德国、以科研见长的百年护肤巨头拜尔斯道夫集团再赴"进博之约",在这场以"新时代,共享未来"为主题的国家级盛会上,将于6.1馆消费品展区以超过六百平方米的展台规模重磅亮相。作为全球领先的百年护肤集团,拜尔斯道夫始终秉持"关爱超乎所见(CARE BEYOND SKIN)"的企业使命,携旗下深耕中国的全球知名品牌妮维雅(NIVEA)、优色林(Eucerin)、汉莎(Hansaplast)、莱珀妮(La Prairie)、确美同(Coppertone)、德莎(tesa),以及首度正式进入中国的高端花妍植萃品牌香缇卡(Chantecaille)等,共同呈现一场沉浸式"SKIN CARE关爱肌肤"之旅,全面展示与中国的百年情缘、突破性创新实力、及对全价值链可持续发展的坚定承诺。 拜尔斯道夫集团品牌矩阵 对于此次重磅亮相第七届进博会,拜尔斯道夫集团东北亚董事总经理薛薇表示了热切的期待:"我们非常重视参与本次进博盛会,这不仅是展示我们创新实力和品牌底蕴的绝佳舞台,更是一个深化与中国市场合作、共享发展机遇的重要契机。中国是拜尔斯道夫最重要的战略市场之一,我们深感中国市场蕴含的巨大活力与发展潜力。今年恰逢拜尔斯道夫在华发展三十周年,我们在中国市场的愿景是要打造成为以消费者为中心,数字化引领,创新驱动的可持续发展企业。我们看好进博会带来的深刻‘溢出效应',希望能够继续借助这一国际平台,与更多的海内外消费者和合作伙伴建立联系,携手共创新质生产力,深化对中国市场的长期承诺,引领美容护肤行业的变革和创新。投资中国就是投资未来!" "作为拥有140年积淀的全球护肤企业,拜尔斯道夫始终秉持长期主义精神,将科研创新与可持续发展视为关键。在本届进博会上,我们不仅将带来多个新品牌、新技术、新产品的首发首展,也将深度阐释集团‘关爱致胜(WIN WITH CARE)'的全球战略。同时,为积极响应国家提出的‘双碳'目标和可持续发展战略,我们还将呈现拜尔斯道夫在全价值链绿色低碳和社会责任等方面的创新实践,以及助力中国可持续发展的举措与计划。秉承我们独有的‘关爱'文化,我们希望与合作伙伴共创可持续美好未来。"薛薇进一步表示。 拜尔斯道夫集团东北亚董事总经理 薛薇 进博会历来是全球新品和前沿科技的首发地和聚集地。此次亮相进博,拜尔斯道夫将展台扩容至六百平方米超大规模,以"细胞新生"为核心设计理念,在进博现场打造"拜尔斯道夫创新实验室",以独具匠心的展台布局为观众呈现引人入胜的互动体验。展台还设置了核心科技和可持续发展特别展区,不仅进一步展示了创新产品和前沿科技,更蕴含着对肌肤健康和未来美好生活的无限憧憬。 进博舞台创新汇聚,全方位打造沉浸式护肤盛宴 本届进博会上,拜尔斯道夫旗下两大高端品牌将首次登上进博舞台。以高效花妍植萃而闻名的高端护肤彩妆品牌香缇卡将作为新品牌首次参展。香缇卡持续专研高浓度的花妍植萃,凝聚前沿科技,并始终秉持"植愈之力 与美共生"的理念,致力支持野生物种与生态环境的保护工作。始于瑞士的高奢护肤殿堂级品牌莱珀妮将携全系列产品首度亮相进博会,以先端科技、奢华配方与精美包装,为消费者带来超乎所想的感官享受。德国百年创口及疤痕护理品牌汉莎也将首次参展,展示其独特创口护理技术的百年发展演变史和由品牌开创的疤痕护理革命史。此外,拜尔斯道夫旗下唯一的工业品牌德莎,专注于开发创新胶带和自粘产品解决方案,将聚焦创新技术和可持续发展产品,首度在进博会上展示其在消费电子、汽车制造、通用工业、造纸与印刷、家电、可再生能源和家居办公等全领域的前沿解决方案。 在创新成果方面,最令人瞩目的便是集团突破性的美白淡斑成分——酪氨酸酶抑制剂Thiamidol 630,它是拜尔斯道夫科学家历时10年从50000种成分中筛选出的活性成分,可以从根源抑制皮肤中黑色素的形成。该成分已被应用于妮维雅和优色林等品牌的多款口碑产品中,有效解决了色斑和肤色暗沉的问题,广受消费者好评。 同时,拜尔斯道夫在皮肤抗衰老领域的前沿科学和革新技术也取得新进展。拜尔斯道夫开发并拥有专利的"皮肤年龄时钟"技术,历经15年深入研究,通过分析皮肤细胞中的DNA甲基化模式预测皮肤的生物学年龄,识别与皮肤老化相关的表观遗传标志物。这一变革性成果标志着皮肤年轻化领域的重大创新。 此外,拜尔斯道夫正不断推进全域数字化转型,并已在功效测试领域引入数智化。Stability Automation Robot(StAR)配方稳定性测试全自动智能系统、全新AI皱纹识别技术等数字化成果将在进博会上全球首发,进一步突出其在科研护肤领域的领导地位。 拜尔斯道夫集团三大开拓性创新技术 新品展示也是拜尔斯道夫进博展台的亮点之一。今年,由拜尔斯道夫创新中心专为亚洲消费者定制的全球首款多重淡斑透白精华妮维雅630双能瓶将亮相进博会,其在Thiamidol 630专利美白成分的基础上首次添加了集团专研10年的新一代抗糖科技成分狙糖因NAHP,是市场上首款根源抑黑、抗糖2合1的"进阶"美白精华,一瓶改善黄、黑、斑三大肤色问题,引领科研美白新趋势。优色林品牌全新升级的第二代光引精华也将在进博会期间进行全球震撼首发,并协同在中国首发的包括精华水、眼霜、防晒霜以及身体乳在内的一系列新品,全方位满足中国消费者对于面部、眼周和身体肌肤的淡斑美白需求。瑞士高奢品牌莱珀妮新品生机焕活臻研面霜将首次在进博会展示,该系列融汇莱珀妮高奢护肤殿堂的卓越奢护科艺,铸就传奇新作,再拓生机长续科学研究之边界。 集团战略全新升级,"关爱致胜"共绘可持续发展蓝图 除了首秀的新品牌、新成果和黑科技,拜尔斯道夫也将呈现其全面升级的全球战略和绿色可持续的创新实践。2024年,拜尔斯道夫集团官宣全球企业战略"关爱致胜(WIN WITH CARE)"。从"关爱超乎所见(CARE BEYOND SKIN)"的使命出发,拜尔斯道夫正坚定不移地向着成为全球最好的护肤企业迈进,通过集团领先的百年底蕴,巩固标志性品牌组合,引领产品和服务的革新,以及在新市场、新品类和新渠道中发掘护肤领域的未竟之地,以提升业绩和行业领先地位。在"关爱超乎所见(CARE BEYOND SKIN)"可持续发展计划指导下,拜尔斯道夫发布"净零排放(NET ZERO 2045)"目标,计划到2045年实现全价值链净零排放,同时将减排幅度提高至90%。贯彻全球可持续发展计划的同时,拜尔斯道夫在中国建设了全价值产业链"绿色低碳"管理平台,将"绿色低碳"付诸于包含研发、生产、供应链、与消费者互动的全链路经营活动中,定制更多环境友好的产品。此次进博会,观众将深刻感受到拜尔斯道夫在华实现品牌发展、生意模式、组织发展、环境保护与企业社会责任四大可持续目标的美好愿景与坚定承诺。 "德系匠心"始于1882年,卓越传承铸造皮肤科学典范 借助进博会这一公众瞩目的平台,一部凝聚拜尔斯道夫140余年历史的《德国拜尔斯道夫百年史:全球品牌妮维雅、德莎和汉莎是如何创立的?》中文版书籍将在进博期间重磅发布,进一步展现拜尔斯道夫在品牌创新、发展策略、企业文化等多方面的卓越成就,充分彰显其深耕中国市场、引领全球发展的决心和信心。 借助进博会这一国际性交流平台,拜尔斯道夫也将不断深化中德友谊,以科技创新与品质承诺为桥梁,搭建起更加紧密的合作纽带。作为一家源自德国、深耕全球、情系中国的护肤集团,拜尔斯道夫始终珍视与中国消费者的每一次连接,每一次共鸣。未来,拜尔斯道夫将继续秉持"关爱超乎所见(CARE BEYOND SKIN)"的企业使命,在"关爱致胜(WIN WITH CARE)"全球战略的引领下,携手中国伙伴,以开放的心态,通过不断地科研创新,为消费者带来更多超越期待的护肤体验,推动护肤行业的未来可持续发展。
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2024-09-15 02:00:00
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