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贝亲二次亮相进博会 爱与科学续述在华可持续发展之路

ID: 51412
description:
上海2024年11月7日 /美通社/ -- 11月5日,第七届中国国际进口博览会(以下简称"进博会")于上海国家会展中心隆重开幕。国际母婴用品专家贝亲以"爱的科学验证"主题,携70年科研创新成果亮相进博会,力展贝亲在全球母婴科技发展的前沿探索和深刻洞见,以深厚科研积淀助力中国母婴行业蓬勃发展。 聚焦需求变化,贝亲70年科研积淀本土创新 今年进博会,秉持着更高的追求与愿景,贝亲承袭品牌理念"爱的传承",以"爱的科学验证"为核心主题,呈现70年专注于母婴用品研发制造的科研实力,展现贝亲卓越产品力背后的创新动力。在带来一系列品牌海外甄选产品之外,贝亲更积极与市场共享在婴儿哺喂用品、孕产及婴童洗护等领域的本土研发科研成果及其应用。 从左向右依次为:贝亲中国区副总裁叶芳莹、国家卫生健康委妇幼健康中心主任许宗余、贝亲母婴用品(上海)有限公司董事长贺来健 今年年初,贝亲在中国市场首度公开了婴儿哺喂产品领域的技术模型——「仿生奶嘴3S模型」,重新定义贝亲验证好奶嘴的标准范式。在本届进博会上,贝亲首次通过互动装置还原该模型,向全行业公开分享贝亲当家品类背后的科研标准,让参观者能亲眼目睹、亲手感受到小奶嘴中蕴含的大科技。 贝亲中国母婴皮肤护理研究中心在进博会上首次亮相,以展现其对中国市场的长期承诺。自进入中国市场以来,贝亲便深刻认识到中国家庭在育儿方面的独特挑战和未尽之需,及因环境、习惯和场景多样性而呈现出需求细分的趋势。基于此,贝亲于2017年在上海成立了首家海外研究中心,致力于本土自主研发。 二十年来,贝亲始终坚持"婴儿为师,自然为源"的理念,与顶尖高校、医院等专业机构的合作,持续强化基础科学研究,为产品研发提供坚实有效的科学依据,以确保为母婴肌肤健康提供更精准有效的解决方案。 在此基础上,贝亲重点展示了今年本土自主研发的新品及其科学配方。如为满足中国母婴家庭对于科学化宝宝肌肤护理的迫切需求,推出的乳铁蛋白特护系列。该系列创新性地添加了乳铁蛋白成分,用以改善婴幼儿肌肤问题,强韧肌肤屏障,抵御外界刺激因子。 深入理解消费者需求,并依托于母婴领域长达70年的深厚科研底蕴,贝亲积极加速本土化战略步伐,提升发展效能,不断为产品创新研发和精益生产注入活力,以专业力量为中国母婴行业发展赋能。 爱与科学驱动,贝亲续说在华可持续发展之路 在进博会这一举世瞩目的国际舞台上,贝亲不仅展示了其在产品科研和创新方面的实力,更向世界讲述其在可持续发展领域取得的成就,旨在携手更多志同道合的合作伙伴和消费者,共同建设一个对宝宝更加温暖的世界,共创绿色未来。 贝亲在经营发展中始终坚持绿色可持续发展理念,致力于为全社会碳中和目标贡献力量。公司持续深化整体供应链体系内的低碳管理实施,通过大力引入清洁能源、改进设备技术等措施,目前贝亲在中国已较2018年成功减少自身范围二氧化碳排放达5303.5吨,减排幅度高达54%,这一成就标志着贝亲在迈向2050年实现自身运营范围净零排放的目标上,又迈出了坚实的一步。 去年进博会期间,贝亲与中国绿化基金会携手启动为期三年的战略合作。今年贝亲在内蒙古阿拉善左旗沙漠爱心林项目,已成功种植梭梭树25000棵,有效修复荒漠化土地超过31万平方米。此外,为减少塑料废弃物对环境的负面影响,推动资源的循环利用,贝亲在全国范围内积极推行PPSU奶瓶回收计划,至今已累计回收奶瓶71400支,减少塑料废弃物超过5吨。 在贝亲展馆内,一幕幕感人至深的画面展映着,触动着每一位到场观众的心弦,这些画面正是贝亲关爱特殊母婴人群公益项目的真实记录。贝亲将其在哺喂领域的深厚科研实力,拓展至对特殊婴童群体的关怀与守护,持续为低体重早产儿、唇腭裂患儿等群体开发专用哺喂及护理产品。 同时,贝亲积极调动各方资源,开展了一系列支持活动,包括义诊、资金援助、产品捐赠、专业营养培训等,其中,帮助逾30000名偏远地区唇腭裂患儿成功完成修复手术。贝亲深知母乳对新生儿宝宝的重要性,自 2009 年原卫生部启动"母乳喂养咨询室项目"以来,贝亲就持续支持该项目在中国的推进,截至第三周期,全国31个省、市、自治区共56家医院建立了62间母乳喂养咨询室,为550多万新生儿提供母乳喂养指导与咨询服务,切实提高了我国6个月内的纯母乳喂养率。贝亲还在全球范围内积极推进母乳库捐建,在中国目前已完成11家医院母乳库的建设,帮助6487名早产儿及时获得宝贵的母乳滋养,为他们的生命之旅增添了一份坚实的守护。 "母婴健康品质生活是实现中国家庭美好生活的核心,关乎民生福祉。贝亲将秉持安全、便捷、个性、多元的品牌战略,深入聆听消费者需求,以专业赋能创新,致力于成为育儿旅程中的可靠伙伴。"贝亲中国区董事、总裁周剑峰表示,"未来,贝亲将持续深化中国市场布局,强化本土创新与质造,将上海研发中心打造成全球母婴产业创新前沿阵地,拓展贝亲服务的深度及广度。借助进博会契机,贝亲将积极携手各方合作伙伴共同推进母婴行业的专业化、精细化、可持续性发展,让‘中国价值'惠及全球母婴家庭。"
Publication date:
2024-11-07 02:27:00
Source ID:
prnasia
Article ID:
754fb9feb16df97fab95214ec8909f82
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